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Being True to Vets
Being True to Vets
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A rating should tell the truth about the service behind it.

Being True to Vets helps Veterans and their families understand the VA disability system, so the record reflects what really happened and what it costs them today.

Our purpose

To make sure every Veteran's rating tells the truth about their service.
Our purpose

Many Veterans have been told "no" before, or were given a rating that never seemed to match the conditions they live with. Others have never filed because the process looked like a wall of forms and acronyms.

We work for the Veteran, not the volume. That means explaining the process in plain language, being honest about what we can and can't control, and treating every person who calls us with respect.

Being True to Vets was founded by Retired Sergeant First Class Jimmie Lawson, a U.S. Army Infantry Veteran. Meet our founder.

Being True to Vets badge: a service member saluting the American flag beside a bald eagle, above dog tags reading Serve, Support, Honor.

Serve Support Honor

Veterans deserve straight answers.

Our standards come from the dog tags on our badge. Every conversation should be traceable to at least one of them.
ServeIntegrity and preparation

  • Veteran-focused

    The entire experience is designed around Veterans and the people who help them.

  • Personalized guidance

    Every Veteran's service and situation is different. Our guidance starts with yours.

SupportPresent for the whole stretch

  • Clear communication

    Complicated VA topics explained in straightforward language, with every acronym spelled out.

  • Transparent process

    We tell you what happens next, and what we can and can't control.

HonorRespect and transparency

  • Respect at every step

    You're the expert on your service. You'll never be treated like a case number.

  • Privacy and security

    We collect only what we need and handle it responsibly. We never sell your information.

Retired Sergeant First Class Jimmie Lawson in his Army dress uniform, standing beside a woman in a white dress in front of U.S. Army flags.
Retired Sergeant First Class Jimmie Lawson, U.S. Army

Company founder

Retired Sergeant First Class Jimmie Lawson

  • Retired Sergeant First Class

    U.S. Army Infantry Veteran

  • First Sergeant Course

    Commandant's List graduate

  • Master of Business Administration

    Faulkner University

Retired Sergeant First Class Jimmie Lawson began his military career after graduating from Abraham Clark High School and Union Vocational School in Roselle, New Jersey.

After completing One Station Unit Training at Fort Benning, Georgia, he served as a Rifleman with 3-14 Infantry (Light), 10th Mountain Division, at Fort Drum, New York. He went on to hold leadership positions in an Infantry platoon, from Team Leader and Squad Leader to Weapons Squad Leader and Anti-Tank Section Leader.

He is a graduate of the U.S. Army First Sergeant Course, where he was named to the Commandant's List, and of the Guidance Counselor Course. In addition to his military education, he earned a bachelor's degree in Technical Business Management from DeVry University, graduating magna cum laude, and a Master of Business Administration from Faulkner University.

Independent, and clear about it

Being True to Vets is an independent consulting business. We are not accredited by the U.S. Department of Veterans Affairs (VA), and we are not a Veterans Service Organization, attorney or claims agent. We are not affiliated with, endorsed by, or part of the VA or any other government agency.

Free help with VA claims is available from VA-accredited Veterans Service Organizations and from the VA itself. We think Veterans should know that, and we'll always tell you.

You've already served.Let us help you understand what comes next.

Take the first step with a straightforward conversation about your situation.

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No pressure. No confusing jargon. Just clear guidance.